Every Brand Has A Story in the Making...

About

Laurie A. Rosner, DPS, MBA

Laurie Rosner is well known for developing, recommending, and implementing integrated narrative and engagement marketing strategies. She uses narratives to increase customer, member engagement, make the storytelling happen, and achieve goals. She also uses narratives to enhance employee engagement, antenarratives for problem-solving abilities, stories to help generate solutions, past narratives to enhance learning, and storytelling to avoid blind spots to achieve high performance leadership strategies.  She created and applies a unique DNA of a Story Mindset Model (Dynamic Narrative Analysis) that is problem to idea - idea to solution - solution to results.

Laurie is an experienced executive, university chair, associate professor, entrepreneur, and community leader. She led the overall marketing and branding of a community bank at the level of Senior Vice President for over 20 years. She was part of the executive team who brought the bank from $285 million to $2 billion with public trading on NASDAQ Global Select Stock Market. She has received numerous marketing awards on branding and innovation and has been a guest speaker locally and nationally, including Stamford University Faculty Club and Harland Financial Solutions.

Laurie is the Chair of Undergraduate Business Programs and Associate Professor of Management at Bay Path University. She is a double Bay Path alumna with an undergraduate and graduate in business. She has taught for over 15 years at Bay Path University in the MBA program with a focus in marketing, management, strategy, organizational behavior, culture, and leadership.  In 2019, Laurie was given the highest honor given by Bay Path University by her peers, the Estelle Leavitt Award for Teaching Excellence, for her unique and profound influence on the educational experience and student potential. She is willing to do whatever it takes to help students succeed and teaches for the love of teaching.  In 2013, Laurie was honored with a Distinguished Adjunct Teaching Award from Bay Path University.

She is a graduate of Pace University in New York City with a doctorate in management. Her research focus is narratives and how they impact and influence individuals, work-related perceptions and personality characteristics when solving a problem. Specifically, how narratives play a role in how workers attend to task demands, meeting higher-level objectives and learning intention.  Her continued research focuses on narratives and how to involve others in a past, present and future stories through storytelling experiences to increase engagement and action to achieve goals.

Laurie is a lifelong learner and believes in practicing what she teaches. As a practitioner, she owns A Story Making Company, LLC in Enfield, CT. Her company’s focus is to increase customer and employee engagement (a story in the making) by creating ways to thread meaningful narratives and stories throughout every initiative.  Story awareness, making, and telling use cognitive, effective (emotion), problem-solving and learning intentions. Knows how to turn ideas into action to solution to goal achievement. Narratives with meaningful and authentic content build trust and inquiry through purposeful strategic storytelling actions to achieve a company’s vision and goals.

Being involved in the community is also very important to Laurie. She is the past 2016/2017 President of the Springfield Rotary Club and current member, a past President of the North Central Connecticut Chamber of Commerce, a current Board of Trustee member for the Willie Ross School for the Deaf in Longmeadow, MA and current Board of Corporations member for Colony Care At Home in Springfield, MA. Laurie is the student Advisor for the Women in Business Club at Bay Path University along with the Club’s mentor for the annual business pitch event.  Laurie is the founder of Bay Path Universities Women In Business Honors program.

She is a private pilot, enjoys gardening, enjoys collecting bee-themed items, and lives in Enfield with her husband, Gary. Her mission is to inspire others to believe in themselves so they transform their narratives and become the leader they are meant to be.

Laurie Rosner | Problem-Solving To Solution Through Narratives

ASMC IS A COMPANY DEVOTED TO YOUR  SUCCESS.

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